Modern Cambodia is among the fastest growing economies in the world, averaging just over 7% annual growth for more than a decade. Its young population – half under the age of 25 – is tech-savvy and worldly: avid users of Facebook and YouTube, with increasing awareness of the world outside of Cambodia. This awareness shapes their preferences for how they want to live – and they want to live like the world they see through their smartphones: individual, independent but family-oriented, self-directed, and with all the choices and accoutrements of a middle-income society.
This engaging video series produced by MangoTango Asia highlights the growing wealth of Cambodia’s consumers and the business opportunities this is creating.
The videos cover four different areas of fast-moving consumer goods (FMCGs):
- Beauty and Grooming Products
- Luxury Goods
- Food and Beverage
To view the videos, click the media below. You can then click the top-left of the video pane to open the playlist menu.